“We wanted a tool that is so easy and user friendly that I could give it to my mom and with some basic training she would be able to use it.”Īmplitude’s platform can group customers into segments of those who dropped and those who remained buyers. While data collection sounds like a complex task, Amplitude remains easy to use, according to G-Loot’s chief growth officer: “We wanted a tool that is so easy and user friendly that I could give it to my mom and with some basic training she would be able to use it.” The platform takes note of key customer behaviors, such as the number of times a user interacts with a product or site and how long each session lasts. I suppose it’s a nice kind of flag, or insight, as to the potential churn of your product.”Īmplitude is a user analysis tool that helps companies personalize the user experience. And, if so, you want to reach out to the customer and try to understand why. Speed and agility in data analysis can be especially important for software-as-a-service (SaaS) subscription companies, who live or die by customer retention, Boes said: “As a product manager, you want to be alerted if there’s a drop in customer usage of your product. “The nice thing about Power BI is you can go back to the tool and say, ‘Oh, let me slice it this way and build a new chart and share it with executives so they can track this on a daily basis.’” So they may come out of a meeting with their executives who want to look at the data in a different way,” Boes said. “ typically have a set number of KPIs, but those KPIs change a lot.
“As a product manager, you want to be alerted if there’s a drop in customer usage of your product.”
Boes said the platform presents information from multiple data sources, such as Salesforce, SAP Business Warehouse Server, Azure, Google Analytics and QuickBooks, in columns and tables that can be quickly compared across key performance indicators, such as monthly active users, the weekly time a visitor spends on a site, and pass-through rates. Used to inform executive-level business decisions, Microsoft’s Power BI is a data visualization and analytics tool that allows for complex queries across customer databases.
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